Say you sell muffins. Every day people come in and buy muffins and all is well. It's what you do. Then one day, someone comes in and asks for an egg muffin. Fuck. We don't have eggs. Homeboy is going to get a muffin and walk away without what they asked for. Then over the course of the next few days, more customers come in and ask for egg muffins. Whelp, it doesn't make sense to not provide a growing demand with no supply. You start buying some eggs to feed the customers who specifically want egg muffins. But the demand only grows. Soon, you're the egg muffin shop. It's what you do.
If only one person came in and requested an egg muffin one time, there would be no need to change. It's a one off. Repetition is communicating a need.
Get it?
This does not mean that you stick with the same movements forever. It means you stick with them until progress stalls.
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