Friday, March 1, 2019

The 'i just want to be better' commercials

Article summary: (stealing this statement)
An ounce of prevention worth a pound of recovery.

If i wasnt a slave to marketing before, i sure as heck am paying attention now. Commercials are not selling a product. They are selling an idea, a lifestyle, a paradigm shift. If only i had X, i could make progress, I wouldnt be in pain, she may fuck me, etc etc etc.

The commercials im thinking of specifically are medications geared towards the elderly and the odd 5hr energy commercial.

Elderly something something hurts
These are always somewhat similar. There are less talking heads than in commercials targeting a younger audience (Its a gamechanger, change your life, i cant live without it, who goes on a commercial to be a talking head CRAZY PEOPLE THATS WHO). More so, you will see the actor or actress doing something completely normal.
- Walking with their family
- eating at a restaurant
- pointing at things with grandkids. Lookie here...sonny?

When you are injured, and hurt, and depressed from said hurt, these normal things consume you. All i can think about is how good life will be when i can move and dance and fuck without pain. These normal things are worth everything.

To repeat: an ounce of prevention is worth a pound of recovery.

Im doing now what i should have been doing for years.
- abdominal exercises. Daily
- forearm exercises. Daily
- stretching. Daily
- rear delt work. Daily
- neck strengtheners....not daily but a few times a week

Im about to become a mother fucking bullet proof expert, because ive seen both ends of the pool. The shallow end seems boring until you are drowning.

When do you get hurt? When you get complacent with your training. When you ignore you prehab. Most of all, when you think you can't.

Do your prehab. Do it often. It's not sexy, and it wont directly make you jacked and tan, but it is the key to long term health and stability. If you are hurt, you cant do normal activities or special moves

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